I have recently become aware of the fact that your school district promotes and supports the Milk
Mustache Campaign aimed to encourage school children (and their parents) to consume milk and other
dairy products for optimal health. I find this alarming and very concerning because in reality, students’
health is being jeopardized by the assumption that cow's milk is a healthy food for humans.
There have been an array of studies conducted on both human and non-human animals revealing
the staggering correlations between the consumption of animal based foods, and the likelihood of
developing degenerative diseases. The most comprehensive study ever conducted on the relationship
between diet and disease (The China Project) found 367 correlations linking the consumption of casein
(the primary protein found in milk) and the development of disease. Casein has been scientifically
proven to be carcinogenic and one of the leading causes of not only death, but common illnesses such as
obesity in North America.
The Milk Mustache Official Website states "Milk is kids' top breakfast beverage" and claims to be "the
leading source of 10 nutrients in kids' diets," in a survey sponsored by Kelloggs. The website also
states, "Mom's Top 5 School Day Breakfast Foods" as:
The problem is that milk and the other foods listed as being favorites or important in a child's diet are
not health-promoting foods. By continuing to encourage the consumption of dairy products within an
educational setting of young, impressionable students, you run the risk of increasing the likelihood
that the students will develop obesity, type 2 Diabetes, and a host of other preventable, debilitating
diseases. Because the Milk Mustache Campaign portrays celebrity figures, children helplessly follow the
endorsement by famous people they resonate with.
A solution to this very serious health problem is the immediate removal of the Milk Mustache Campaign
Ads along with developing a stronger district-wide understanding between the relationship of milk
consumption and fat gain, as well as other adverse health implications. Further recommendations are
to consider that the primary sources of nutrition, which all children need for a healthy start in life, come
from plant-based whole foods. These consist of fruits, vegetables, nuts, grains, seeds and legumes. They
provide the richest sources of macro and micronutrients (proteins, fats, carbohydrates, vitamins and
minerals) and even aid in the prevention and reversal of disease.
I would be happy to meet with school district representatives to form a committee to create a truly
healthy learning environment for our children that is free from corporate and agribusiness influence. I
look forward to working with you to find more sound solutions for a healthier future for our children.
For more information about the T. Colin Campbell Plant-Based Nutrition Certification Course, please visit www.ecornell.com/robertcheeke