Good find, veganerick7.
Go for it!
It's a really good idea for busy people. I might get myself a tub for emergencies.
I saw something like this in my store in England just before I came to Germany last October (Gilian McKeith's Living Food Bars/Powder). I was tempted but it was a bit expensive.
I decided I could get all the benefits just from adding fresh sprouted alfalfa seeds and the like to my salads and from mixing ground linseed and hempseed into my muesli.
The thing is I don't have a hectic schedule so time-saving/convenience isn't so important for me.
I think it would make sense to have a tub of this stuff available but don't think that if you don't buy it you will die (exaggeration but you know what I mean - it's healthy to treat all advertising with a certain amount of scepticism).