It is real, they had the guy who is marketing it on The Daily Show on Comedy Central.
Big deal, tofu marketed as faux human flesh. It probably tastes the same as tofu-based chicken or pork products. It is just a gimmick, and I sincerely doubt anyone is eating it as regular sustenance. During the interview I saw on the show, I don't recall them mentioning vegetarians at all, it is a fake meat, and is made out of tofu. It isn't like it is marketed toward vegetarians (from what I have seen, anyway), though I do think magazines like Herbavore doing an article on it is a bad choice.
Well I am glad to hear that the makers of this are not associating themselves with the animal rights movement -- the last thing we need is another reason for people to think we are radical freaks that "love animals and hate people". We are misunderstood enough.
Although i fail to see what the POINT of this is even if it iss just a gimmick? What is the person responsible for this gimmick hoping to achieve? Just to sell the product and make money. I dunno, I just dont see anything good that could come out of "hufu" and I worry about the impact it may have on the ar cause. Even if the makers of this dont even mention the phrase "animal rights" or "vegans", I can just see how this would be interpretted by most of the general meat eating population. In short, when you market faux meats -- like Yves does -- this does help animals. We cannot deny this. It allows us to say "Go vegan. Look, there are so many yummy alternatives to dead animals like all these faux deli slicces, etc." And when meat eaters see all these alternatives, this certainly facilitates or encourages them giving up "real dead animals". And that, in the end, DOES help animals b/c less of them are being eaten because people are eating faux hot dogs instead of real hot dogs for example. So in short, putting the speciesm aside, the existence of faux meats helps animals by facilitating veganism in the above way. But what purpose is to be served by marketing faux human meat?
I think that is what I am having trouble with, and that is why I am appaulled by one and not so much with the other.
I agree with you Tyler -- I think it is a BAD idea for respectable veggie magazines do show an interest in this by writing about it.
my two cents anway