That is like a vegan vs. vegan battle isn't it? Or something like that.
Both are vegan, both are great, and I enjoy both and recommend both. They vary a bit, or a lot, depending on how you look at it, but both are alright by me.
While I did not intend on getting drawn back into discussion on this forum, I feel compelled to clarify a few things so nobody is misled.
Vega vs. Pure Trim IS NOT a vegan vs. vegan battle. Vega is company that promotes a vegan lifestyle (albeit I suspect for health reasons and not really animal rights reasons). Pure trim is the name of a shake that happens to be free of all animal ingredients, but the company is in no way a vegan company. The shakes, called "pure trim", are produced and sold by a company called Awareness Life, which DOES NOT promote a vegan lifestyle. In fact, just the opposite - when you order pure trim you get a booklet, by Awareness Life, with it which contains info on the "Pure Trim System" which encourages you to eat pieces of corpses like turkey, fish, buffalo, lamb, chicken, etc.
So yes, the Pure trim shake is vegan and tastes about a hundred times better than vega. Not to mention the fact that it mixes better than vega too - with pure trim, you get no gritty texture, but a very creamy texture.
BUT the company that makes Pure Trim isnt wise enough to tell you to stop eating corpses for true health and longevity. Vega, on the other hand, is a vegan line that promotes a vegan lifestyle, not just one vegan product. The ethics of Vega are thus clearly better that Awareness Life.
So, it really isnt a vegan vs. vegan battle. Customers of pure trim arent mostly vegan. It isnt directed at a vegan market. The company made the shake vegan because it felt that the safest and healthiest proetin sources are neither dairy nor soy isolates, but non GMO brown rice and pea protein. They didnt set out to make a vegan shake for the purpose of making a vegan shake or furthering the vegan lifestyle, if you know what I mean.
It is really too bad that Vega doesnt taste better and especially doesnt mix better. Even after I am finished a shake, half the grit would still be at the bottom of the glass. In my opinion, there is simply no contest on taste - pure trim kicks ass. The Vega bars though are pretty good.
But for ethics, Vega kicks ass - the pure trim people probably dont even know what a "vegan" is and if they did, they dont care. They promote an animal based diet, even though the pure trim shake happens to be vegan. They dont even care to advertise the product as vegan, or put a "suitable for vegans" label on it or something -- as if that would be something to be ashamed of. They market the pure trim for carnivores. I am just glad that we were introduced to it since it is a vegan shake that tastes exceptional.
So to those that are supporting vega, good for you! YOur money goes to a vegan company, and that helps animals! To those that like the taste, I am shocked but happy that you enjoy it! I, however, cannot gulp down supplements daily with my nose closed the whole time, dreading every gulp. So my compromise is to make sure my supplement is still 100% vegan, even though the company selling it is not. If in the future, Vega comes up with a new shake that will taste and mix better, then I would drop pure trim in a heart beat and support a company that shares my world views!