Michael, how does this compare to vega in your well informed opinion?
Both products have a lot of merit, in my opinion. It's probably a toss-up in so far as their individual nutritional profile--I'd say it all comes down to taste preferences. I actually haven't tried either product, but I do routinely combine the many items that these two powders contain on my own in a Vita-Mix. What I appreciate about Vega is the inclusion of chlorella, a marvelous super food that is both an immune system builder and scavenger for toxic substances in the body. Myself, I can't stand it in a protein shake blend, so I use it separately, blending a tablespoon with OJ.
I think it's very interesting that so many superfoods have been recently introduced into protein powders that it seems a BIG paradigm shift is on the horizon for protein supplementing. To me, just soy protein isolate (or much worse--whey) blended with synthetic vitamins and maltodextrin seem so anachronous now. But does the public at large really fathom just how beneficial foods like hemp, chlorella, maca, goji, brazil nut, flax etc. truly are? Ninety percent of the population probably hasn't even heard of the first four...and yet at least three supplements exist with most of these foods serving as the base ingredients (Ruth's hemp foods also carries a hemp/maca protein powder, one of them with flaxseed). It's all quite fascinating.