Sounds good but not a lot of info, is it on the market yet? Then we have the being a processed food dilemma.
A couple of the pages have links that give you more info. The 'links' aren't always apparent tho. They do promote a few companies/brands that are doing research work, but I have not heard of them before.
There are vegan 'meats' on the market already that were created to fill a demand. The difference here is that Gates is pushing for big business to get interested and geared up for a cultural shift. If big business gets involved, there is more money and research for better tasting products, but also they will not just fill a demand but 'create' a demand for their products. They are also looking at making non-soy products, which most are now. So I suppose the AG industry is prepping a counter attack and will work hard to scare everyone away from chickpeas... ugh!
I thought it was quite funny that Mike Pollan mentions that the faux meats on the market now are marketed not to omnivores, but to vegans and vegetarians who have 'low expectations'.. lol.
I guess well see where it all goes. I'm hoping one day I'll be saying I was vegan before it became popular.. haha. Hmm... actually, maybe I should buy stocks...