Nothing handed to me, but future images were clear

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robert
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Nothing handed to me, but future images were clear

#1 Postby robert » Wed Jul 13, 2005 2:57 pm

Nothing was ever handed to me, but I had a clear image of the future all along.

Recently I’ve been doing a lot of things related to media that has brought some extra attention to Robert Cheeke and Vegan Bodybuilding & Fitness. I just filmed a Vegan Fitness Movie, was featured in some local newspaper, featured on the local evening news, and have upcoming media stops for Television segments. I’m also currently doing some magazine features, website features, photos of myself in brochures for certain products, and a variety of other media-related opportunities, including books and movies.

In the past I’ve been featured in FLEX magazine 3 years in a row, Natural Bodybuilding & Fitness Magazine, a new book about veganism, TV commercials and things like that.

Some people think these media opportunities were handed to me, maybe as a favor or that I got lucky or something like that. I am fully aware that they are mostly on a relatively small scale; I mean I haven’t been on Oprah or anything like that. I just want to make sure people know luck didn’t have a whole lot to do with it.

I know most of you don’t feel that way because you know my story. Nothing was ever handed to me. I wasn’t supposed to be successful in Vegan Bodybuilding. When I was 14 years old I weighed 89 pounds and wanted to be a Professional Wrestler, but I had lots of weight to gain. Less than 10 years later I added more than 100 pounds to my frame almost got a job working for the WWF (now WWE).

Nobody came after me saying, “Oh wow, a vegan bodybuilder, let’s write about that guy.” I wrote articles promoting Vegan Bodybuilding and was fortunate enough to have them featured in some of the elite world wide bodybuilding magazines. I had to drive 9 hours round trip to audition for my TV commercial filmed in Seattle a couple of years ago, and at first was told, I didn’t make the cut. After a 2nd audition it was accepted and later bought by Peta.

I wasn’t necessarily encouraged by my friends or family either. Most people laughed when I said that I would be on TV and in muscle magazines. I started a company Vegan Bodybuilding & Fitness that was sure to fail, according most people…how bizarre. Now we have our fitness clothing in over 20 countries world wide and we just filmed a Vegan Fitness film that we hope will be a “must see” for vegans.

I guess the reason I’m bringing this up is because I was just talking about it in interviews and on camera and realizing that most people go through their entire lives without drive and passion for something. I was fortunate enough to develop those traits at an early age and it has finally started to pay off. I spent the last 3 or 4 years, struggling to get Vegan Bodybuilding & Fitness off the ground, many times thinking of quitting and maybe abandoning the website www.veganbodybuilding.com. With drive and passion comes expectation and I was falling well short of goals I set out for myself. I know we haven’t achieved high levels of success, but for the first time I can finally start to see a small tip of success sticking out of an ocean of struggle and hope. It feels nice, I can’t lie about that. And the best part is that it is all for a greater purpose; not to make Robert Cheeke well known or popular; not to put the Vegan Bodybuilding lifestyle on the map; but to save animal and human lives and create a more sustainable planet.

Most people go through life without seeing the big picture, and it’s unfortunate. It’s a shame that we miss out on the opportunities that we have to impact others. We think too much about ourselves, about tastes that we enjoy regardless of the pain that went into creating them. We neglect some of nature’s greatest creatures and miss out on the greater purpose of our existence.

So anyway, I just wanted to share some of that because it has been a big struggle for me to make it, but I had to keep fighting, not for me but for the impact that I knew I would have on people. If you could read some of the e-mails I get, you’d better understand. Robert Cheeke and Vegan Bodybuilding & Fitness are simply facilitators to promote the vegan lifestyle and to save lives.

It is fun to be recognized for doing such a positive thing, and knowing that so much work was put into it, but even more satisfying knowing the impact that my own recognition as a vegan can have on other people, ultimately saving lives.


Robert Cheeke

Check out my Vegan Bodybuilding & Fitness Book on Amazon http://www.amazon.com/Vegan-Bodybuildin ... 497&sr=1-1

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#2 Postby V VII Hero » Thu Jul 14, 2005 12:14 am

you sir are an inspiration.

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#3 Postby robert » Thu Jul 14, 2005 12:55 am

Thanks man, I appreciate it. You are too! I tell a lot of people about my buddy Topher, an up and coming Vegan Bodybuilding Superstar 8)

I better get to bed now, thanks for the comment.

Have a good night sir.


Check out my Vegan Bodybuilding & Fitness Book on Amazon http://www.amazon.com/Vegan-Bodybuildin ... 497&sr=1-1

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#4 Postby lelle » Thu Jul 14, 2005 4:19 am

you definitely rock rob! :D

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#5 Postby Taylor » Thu Jul 14, 2005 10:33 am

I can't wait to check out that film! Sounds like it's going to be great!
Contratulations on all of your accomplishments!

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#6 Postby kollision » Thu Jul 14, 2005 9:50 pm

You got way more passion than me bro, you know exactly what you want to do, and all the more power to ya. You should be on Oprah,,,seriously...

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#7 Postby Tarz » Fri Jul 15, 2005 11:11 am

I salute you for all your hard work and dedication :D
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#8 Postby willpeavy » Fri Jul 15, 2005 9:33 pm

Awesome man. I have to give respect a for having a work ethic like that

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#9 Postby michaelhobson » Tue Jul 19, 2005 10:46 am

Rob, I know you have worked hard for everything you have achieved and I am sure you still have much more coming your way.

It's really cool how much you accomplish and still have time to answer the 1 millionth email asking how to get enough protein. :D

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#10 Postby chesty leroux » Tue Jul 19, 2005 12:05 pm

Rob, you're great. I think you should be on oprah too. :wink:
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