rinata77 Posted March 24 Share Posted March 24 How to find weaknesses in the customer journey and fix them? I realize that not all website visitors reach the final goal - placing an order, subscription or other targeted action. However, it can be difficult to understand where exactly they get lost and why. What tools help you identify problem areas? Link to comment Share on other sites More sharing options...
melissared Posted March 24 Share Posted March 24 Optimizing the customer journey is the key to increasing conversions, and it is important to act systematically. First, be sure to use analytics: Google Analytics, Hotjar, Yandex.Metrica and other tools will help you see where users spend the most time and at what stages they leave. For example, if people are abandoning the cart en masse, there may be something stopping them - a complicated checkout process, unexpected additional payments, or lack of trust. Click maps and heat maps can help you determine which elements of the site are working and which are being ignored. Second, conduct a customer survey. Sometimes qualitative feedback provides more insight than numbers. Third, study successful case studies on optimizing the customer journey. For example, https://conversionrate.store/webinar-conversion-rate-optimization-services/ discusses specific methods for finding and eliminating weaknesses. Optimization is not a one-time process, but a constant work with data, tests and improvements. Link to comment Share on other sites More sharing options...
tonybil Posted March 24 Share Posted March 24 The topic is really important. Even small details can affect the conversion rate, so analyzing the customer journey is useful. Sometimes it helps just to look at the site through the eyes of the user - where it is unclear, where it is inconvenient, what causes doubts. Link to comment Share on other sites More sharing options...
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