To stand out in the competitive CBD market, focus on content marketing, SEO, and social media engagement. Create educational blogs, optimize for CBD-related keywords, and use short-form videos on platforms like TikTok and Instagram. Collaborate with micro-influencers in wellness and fitness, and build a strong email/SMS marketing strategy for direct customer engagement. Products like Bonbon CBD can be promoted through engaging content and influencer partnerships. Differentiate your brand with transparency, third-party lab testing, and loyalty programs. Since paid ads are restricted, leverage SEO, affiliate partnerships, and community engagement on forums like Reddit. Measure success with website traffic, conversion rates, social engagement, and email performance analytics.