What is New Product Development? in Introductions Posted June 30 Hello, launching a new product on the market is a long process, but most importantly, it has a clear structure. Creating an idea is a key factor, but at the same time, quite dynamic. Often a large number of ideas are generated, they are checked, analyzed, and even begin to be tested. But already in the course of work, new improved ideas arise that make the new product even better. I want to say that discovery phase services for product development is an opportunity to quickly generate an idea and create a product with a high level of demand in the market.