F I C A

[Crash]

I honestly don't know how some people can look themselves in the eye or sleep at night....

 

FICA - Fur Information Council of America

 

Remember A.E.T.A.? Obviously they were one of the keys that got the US Congress to turn us all into terrorists!

 

 

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FUR INFORMATION COUNCIL OF AMERICA

www [dot] fur [dot] org/poen_fica [dot] cfm?sect=wher

 

Where does your FICA $$ Go?

 

The Fur Information Council of America is in its strongest and most proactive position ever. We are currently funding many aggressive programs that benefit the fur industry in a variety of ways including, but not limited to, the following:

 

Fur wRaps the Hill is a legislative project that will bring a consortium of fur industry representatives to Capitol Hill several times each year to lobby on trade and eco-terrorism issues. We have also developed programs to encourage our retailers to visit congressmen/senators in their home offices, preparing them with materials and talk points to make these meetings meaningful and effective. In addition, Fur wRaps the Hill participates in or co-produces several events each year in Washington DC to build alliances with key lawmakers and administration officials. For more information please visit our website at www [dot] furwrapsthehill [dot] com.

 

FICA's fashion promotion efforts are on-going throughout the year and include several key promotions. In early February, FICA plays a prominent role in the 7th on Sixth shows held in New York City showcasing the following fall/winter designer collections. Fur is promoted prominently under the tents at Bryant Park delivering the message to editors from around the world that fur is an integral part of the fashion scene. Activities include advertising in the daily news magazine covering the shows, editorial in this daily magazine highlighting the presence of fur in the collections presented, an on-site press conference announcing fur's significant role in fashion for the upcoming season and an on-site display of product. Shortly after the 7th on Sixth shows the fur industry is a key participant in one of Hollywood's most prominent Oscar Suites. Here the latest in fur designs are showcased to Hollywood celebrities, stylists and the many editors and television crews who cover these suites.

 

In April FICA presents our annual FUR FASHION event featuring a live runway show and still life installation showcasing the top designs in fur fashion for the coming year. For the past several years over 100 editors have joined 300+ retailers, buyers, suppliers and other friends of the industry at our shows, giving us the opportunity to deliver the fur fashion message in a meaningful way. From the shows we create a Trends Kit with photo CD that is sent to over 1400 fashion/lifestyle and business editors for use in fashion stories throughout the season. In recent years our show was named "One of the events not to be missed" by a leading New York publication.

 

During the year our the FICA office distributes monthly press releases to over 1400 editors featuring a "newsworthy" story about fur. Topics include caring for your fur, fur restyling, holiday gift ideas, the new men's fur, fur accessories for the home, and profiles of hot, new trends in fur. These releases are written with a customization option for local retailers to fill in their information and follow up with their local press contacts. Last year these releases resulted in stories that reached over 35 million readers. In addition each week our public relations team issues a "fashion flash" to a list of key media contacts via e-mail. These flashes are brief key statements about the latest news in fur fashion.

 

The FICA Hollywood Project places fur in film and television as well as working with stylists to dress celebrities in fur for photo shoots, personal appearances and red carpet events. Celebrity and pop culture have never had a greater impact on consumer purchasing behavior and the Hollywood Project works to place fur prominently within this high profile world.

 

Our "Addressing The Issues" communications handbook is revised each year and distributed to our membership shortly before the annual Fur Free Friday protests. This guide contains useful information on how to prepare for protests, dealing with protestors and the media and provides the latest information and key talk points to enable our members to talk comfortably and intelligently with their clients, friends or the media.